About Lore of the Rings

The Lore of the Rings Podcast is a weekly audio podcast that explores the literary value of JRR Tolkien’s fictional and academic works, as well as the various on-screen adaptations of his work. Most episodes are in-depth analysis from the show’s host (Aaron), while occasional episodes feature guests that have a unique message to share related to the world of The Lord of the Rings. The podcast provides commentary and opinion under Fair Use.

To apply for a sponsorship opportunity, fill out this brief form

For questions, email Aaron at [email protected]

Key Facts

The podcast currently enjoys 2,800–3,000 downloads a week, with new episodes gaining about 600–800 downloads within the trailing 30 days after release.
The podcast has 200+ episodes and has been produced weekly since December 2021.
The podcast currently has a 4.9 star rating on Apple Podcasts
An email newsletter is sent to ~60 subscribers approximately 1–2 times a week, with an average open rate of 20%.
Audio ads are distributed across the entire library of episodes in the following placements: pre-roll, mid-roll, and post-roll.
All sponsor payments to be paid after audio/script approval and before first day of campaign.
I believe in delivering an authentic and informed endorsement. To ensure this:
- For physical products: I require the opportunity to personally experience the product prior to starting the campaign, if the sponsor is purchasing a Tier 2 or Tier 3 ad package.
- For authors: I require the opportunity to read a sample chapter of your choosing of a recent work that you have published or will publish, if the sponsor is purchasing a Tier 2 or Tier 3 ad package.
Find more information about the Lore of the Rings Podcast at ringspodcast.com

Audience Demographics

| Gender | 70% male 30% female | | --- | --- | | Age | 43% 25–34 36% 35–44 13% 45–54 | | Location | 46% United States 14% United Kingdom 8% Canada |

Sponsor Rate Packages

	Tier 1	Tier 2 (most popular)	Tier 3
Price	$25	$40	$70
Audio Ad type	Sponsor-produced*	Sponsor-produced* or
Host -produced**	Sponsor-produced* or
Host -produced**
Audio ad length	30-45 seconds	30-45 seconds	30-60 seconds
Ad Placement across entire library of episodes	1 Pre-roll	1 Pre-roll
1 Post-roll	1 Pre-roll
1 Mid-roll
1 Post-roll
Campaign length	1 week	2 weeks	4 weeks
Est. Downloads	1,700 – 2,000	3,500 – 4,000	8,000 – 11,000
Email list mentions	-	1	2
Website mention on “sponsors” page during campaign	No	Yes	Yes
Featured Blog post (evergreen)	-	-	1

*audio to be approved by host

**script approved by sponsor

To apply for a sponsorship opportunity, fill out this brief form